Jun 16, 2019

13 min read

How to Create Mind-Blowing Desire with Your Copy

Be the spark baby. Photo by Emre Kuzu from Pexels

ORIGINALLY PUBLISHED ON COPYISLAND.COM

Humans are a weird mix of rationality and emotion.

We think we make logical decisions, we think we’re the ones in control… but despite all those good intentions to save our hard earned cash for something sensible, we end up with a sexy new laptop on our desk and this year’s flagship smartphone in our pocket.

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Claire Heginbotham

Claire Heginbotham

Tech and travel copywriter who writes content, kickass websites, and emails that convert. Low key Star Trek fan.

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