Unpopular opinion: An average person’s emotions are important to your startup

Claire Heginbotham
6 min readSep 3, 2021
Photo by cottonbro from Pexels

Any decent copywriter will quickly and firmly inform you that no, you and your startup shouldn’t care one teeny iota about the “average” person.

And on the flip side, the average person probably couldn’t care less about your plans for a time & money-saving SaaS revolution.

Claire Heginbotham

Tech and travel copywriter who writes content, kickass websites, and emails that convert. Low key Star Trek fan.