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Why Do We Suddenly Care About Australia So Much?

Claire Heginbotham
4 min readJan 14, 2020

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This is going to be an unpopular opinion. But I need to be honest and say it so here goes:

Should we really be donating all this money to Australia?

*waits for save-the-koala’s shouting to end* Man, those koalas sure are cute…

I agree, Australia is on fire. And it’s on a scale that none of us have ever seen in our lifetime. The images look worse than a world war.

Massive portions of bushland are burning. It’s killing countless animals, and so far it has destroyed 2000 homes, and 25 people have died.

The world is heartbroken. And most of us only just realized Australia was a country.

“Where is Australia” searches by Interet over time. See that big ol’ spike at the end? That means people have suddenly wondered if Australian fires were near the Notre Dame (See below)
This hilariously indicates the current popular searches pertaining to “where is Australia”

Why do we suddenly care about this continent-country hybrid?

I’ve been studying up behavioral economics. Giving money to a cause (or even giving something else of value like your time) is interesting. It means you give up…

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Claire Heginbotham
Claire Heginbotham

Written by Claire Heginbotham

Tech and travel copywriter who writes content, kickass websites, and emails that convert. Low key Star Trek fan.

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