Women’s Body Goals: Who Needs ‘Em

Claire Heginbotham
6 min readMay 2, 2022
Photo by mentatdgt

Hi, I’m Claire, a woman, and I’m kinda obsessed with being the strongest person in the room but also in a feminine way…

… yeah I get that confused look a lot.

A lot of people say a lot of things about women's body goals:

  • “You should love yourself as you are.”
  • “But you look fine.”
  • “I don’t think it should be about counting calories.”
  • “Don’t worry, that’s just your body type.”
  • “You just need to focus on being healthy and everything will come right.”


I’ve always felt that encouraging someone to NOT change what they WANT to change is to deny their truth while simultaneously diminishing the value of a healthy lifestyle.

If a woman’s body weight or fitness level is not what she wants them to be, and she expresses a desire to change it, then there’s only one appropriate response:

  • “Do you want to join the 8 am or the 9 am park run this Saturday?”

Calorie counting unlocks the freedom to eat

So many people slam calorie counting. And for a fair enough reason — people get obsessed and can develop eating habits that are unhealthy.

But when I started counting calories (and I only did so for 2 weeks), I finally felt free from the tyranny of food.

It was suddenly easy to understand what I needed to do to get to the weight I wanted to be at.

When you count calories, you can gain control over your own fitness journey and body composition. Want a glass or three of wine at the end of the day? NO PROBLEM. Because you know exactly what needs to be done to get that glass of wine. I want wine without the tummy muffin top, here’s how I get it:

  • 1 glass of wine = 1 spoon/splash of oil. So boil your morning eggs instead of frying them, and you’re sorted.
  • 2 glasses of wine = Going to gym for around 45 minutes or walking for an hour.
  • 3 glasses of wine = Running, squash, surfing, hiking, or sailing. My competitive nature means I push way harder…
Claire Heginbotham

Tech and travel copywriter who writes content, kickass websites, and emails that convert. Low key Star Trek fan.