Women’s Body Goals: Who Needs ‘Em

Claire Heginbotham
6 min readMay 2, 2022
Photo by mentatdgt

Hi, I’m Claire, a woman, and I’m kinda obsessed with being the strongest person in the room but also in a feminine way…

… yeah I get that confused look a lot.

A lot of people say a lot of things about women's body goals:

  • “You should love yourself as you are.”
  • “But you look fine.”
  • “I don’t think it should be about counting calories.”
  • “Don’t worry, that’s just your body type.”
  • “You just need to focus on being healthy and everything will come right.”


I’ve always felt that encouraging someone to NOT change what they WANT to change is to deny their truth while simultaneously diminishing the value of a healthy lifestyle.

If a woman’s body weight or fitness level is not what she wants them to be, and she expresses a desire to change it, then there’s only one appropriate response:

  • “Do you want to join the 8 am or the 9 am park run this Saturday?”

Calorie counting unlocks the freedom to eat

So many people slam calorie counting. And for a fair enough reason — people get obsessed and can develop eating habits that are unhealthy.



Claire Heginbotham

Tech and travel copywriter who writes content, kickass websites, and emails that convert. Low key Star Trek fan.